process
logo
Here is the progression of the logo. It started off with sketches of the iconic, indexical, and symbolic imagery that I related to Community Kitchen. I then combined some of these ideas and refined them into three final ideas that all contained the core values of the nonprofit. After some feedback, I went with the option with the two characters holding hands to create a heart. It represents the community connecting with the program and creating comfort and warmth. The soft and organic forms are meant to come off as approachable genuine, and welcoming.
brand identity
Just like the logo, I wanted the overall brand to feel super welcoming and comforting. I chose a soft, warm orange and green as the main colors which are super common in nutritious food. The rest of the brand system included a symbol system that took after the organic and handmade feel of the logo. For titles, headers, and the logotype I chose New Spirit which is soft yet professional looking typeface. For body text, I chose Akzidenz Grotesk which is an easy to read sans serif with a little bit of fun personality. Overall I created a brand that is fresh and inviting.
brand guide
This guide includes every aspect of the brand identity that I created for Community Kitchen. With so much information, it took a lot of effort to create a layout and organization system that worked. I wanted to keep the content pages simple and clean and the section pages distinctly different yet cohesive. Feel free to scroll through!